Discipline  Respect  Education  Appreciation  Mentoring

Operation DREAM provides developmental opportunities and mentoring support for over 250 boys and young men primarily of color, from kindergarten through high school, who need positive role models. 


Our programs are designed around the founding values of DREAM: Discipline, Respect, Education and Appreciation through Mentoring and respond to the needs of the youth. Programs include enrichment activities on Saturdays; tutoring support through academic collaborations on Sundays; workforce development training through Operation Work; athletic opportunities; and fun summer activities. 


This comprehensive network of services is intentionally designed to transform boys and young men into adults who are self-sufficient, with plans and goals for their futures, and who are assets to their communities.


Operation DREAM programming is 100% free and transportation is provided also at no cost. 

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Victor Sosa

Member Support Coach

I am beyond excited to be a part of the Operation DREAM family. Born and raised in the south side of Milwaukee, I have seen and felt the hardships our young men are enduring today. I was fortunate enough to be able to earn my bachelor’s degree from Wisconsin Lutheran College while having been part of the Men’s Soccer team. My passion for helping youth came about in my first year as a soccer coach in 2019. From then on, I knew that it was my mission to use my skillset and passion for helping others to make our community a better place. I am very grateful for the opportunity to be able to serve you and your family.

Freddie Smith.HEIC

Freddie Smith Jr.

Member Support Coach

I’m currently a Member Support Coach at Operation Dream. I was born and raise on the eastside of Milwaukee Wisconsin, Which I graduated from Riverside University High School. My personal goal is to plant positive seeds for young men in the inner city of my hometown. I love having my son and the young men I mentor doing positive things together.

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Larry Willis

Member Support Coach

Mr. Willis a dedicated Member Support Coach, committed to Operation Dream/Work and the young men he serves. Ask him and he will tell you, there's no greater calling than to serve.



Giacomo Fallucca

Palermo Villa

Vice President

Scott Sampson

S. Investments


Brandon Krause

Wipfli, LLP

Executive Director

Marco D. Morrison

M.S., Ed


Rodney Bourrage


Lupita Avalos

Northwestern Mutual

Harris Turer

Milwaukee Admirals

Sandy Walter


Stephen L. Werner

Werner & Associates

Mark Wichman, M.D.

Aurora Advanced Healthcare

Adam E. Witkov, Atty

Michael, Best & Friedrich

Rebecca Schimke

Palermo Villa 

Joshua Reed

University of Wisconsin Milwaukee

Betty Chrustowski

Bruce Gendelman Insurance Services

Mark E. Goldstein

Huron Capital Partners (Actuant Corp.- Retired)

Avery L. Goodrich, Atty.

FW Consultants, LLC

David Gruber, Atty.

Gruber Law Offices, LLC

Justin Goodrum

Good Entertainment

Jack Snow

Milwaukee Bucks

Richaad Reed

Luca-Milhaupts, Inc.

Lynda Jackson-Conyers

Milwaukee Times 

"We teach life skills to these kids and things they can apply on a day to day basis… and I can see the change.”

- SeDale Washington, Member Support Coach

Our Mission

Operation DREAM provides holistic support and developmental opportunities for boys and young men ages 4 to 19 and their families who live in low income neighborhoods in Milwaukee. Mentoring by successful individuals from the same communities helps them survive and thrive by instilling the grit, determination and resilience needed to overcome circumstances beyond their control.


Our Vision

We unlock the potential of Milwaukee youth through support and empowerment to unify communities. 

We Need Your Support Today!


Thank you to all our corporate donors that donate to our program yearly. If you would would like to donate to Operation Dream, please contact us!

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Vincent Wallace

Member Support Coach

Vincent is currently a Member Support Coach at Operation Dream. He was born and raised on the Northside of Milwaukee, WI and graduated from Bradley Tech High School. He Loves to write, produce and perform music. He pretty much enjoys all forms of art.


He plans to help maximize the strengths in our young men and develop the necessary skills to obtain success in all areas of life. The goal has always been to make the next move your best move.